3/18/09

DC LIFE X THR


After the successful introduction of Sector 7 last November, DC Shoes partnered with The Hotel on Rivington once again in creating the Dress Sneaker. Part of the exclusive DC LIFE portfolio, the new sneaker feature materials found on no other DC products. Featuring lightweight perforated design, the Dress Sneaker projects comfort while the construction enable it to endure the fast paced routine of a hotel. Corresponding to hotel’s staff impeccable uniforms by designer Ted Baker London and THOR lobby restaurant by Marcel Wanders, the DC LIFE Dress Sneaker comes in black or red colorway. Currently available at selected DC retailers worldwide, the label’s NY flagship store in SoHo and official online store.

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